Operation Excellence 101: Why to Start from Redefining Your Organization Value Proposition
Operation Excellence 101: Why to Start from Redefining Your Organization Value Proposition A great bestselling market research business book called “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market” by Michael Treacy, Fred Wiersema. The book outlined tactics for any business striving to achieve market dominance. The business renowned authors outlined that, successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. Authors have also stated that, companies that have taken leadership positions in their industries typically have done so by narrowing their business focus, not broadening it. They have focused on delivering superior customer value in line with one of three value disciplines—operational excellence, customer intimacy,...