Strategy Capsules – Types of Strategies

Before diving into the specifics & tools of Strategic Management, it is essential to recognize the various types of strategies that organizations can adopt. These strategies are typically shaped by the organization’s goals, available resources, industry dynamics, and the broader market environment. In many cases, strategies can be implemented in a conjunctional or hierarchical manner, where broader, overarching strategies cascade down into more specific, functional or departmental str ategies. Broadly, these organizational strategies can be categorized as follows: 1. Corporate Strategies Corporate strategies focus on the overall scope and direction of the organization. These strategies determine where the company competes and how it manages its business units. Examples: Growth Strategy : Expanding the company through market penetration, market development, product development, or diversification. Example : A tech firm launching new software prod...